If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for...
Although we were already on the cusp of a digital transformation, COVID-19 simply accelerated the process. This year-long (and counting) pandemic has led to a drastic change in customer behaviour that is here to stay, which means businesses need to adapt to the new normal...
More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the...
We’re giving you the complete lowdown on UTM codes – what they are, why they’re important, how you can use our UTM generator to create your own and where you can find the data to monitor and improve your marketing strategy....
SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...
2020 was certainly one for the books! It was a year that turned almost every business on its head and accelerated a digital transformation. Read the leading digital marketing trends for 2021 that will help your business thrive in this new age of innovation....
With many businesses facing tough times, it's tempting to cut your marketing budgets while you focus on other things you think are more pressing, right? Well, here’s why you should be doing exactly the opposite...
It might seem like you’re saving money by doing the digital marketing yourself, but using an agency for digital marketing will actually save you in the long run, and could be one of the best investments for your business. Here are 11 reasons why…...
As a digital marketing agency, we receive multiple calls daily, which is one of the reasons we look to future proof our business telecoms with a cloud based PBX. Buying and maintaining a traditional switchboard or PBX service is an expensive exercise, and these costs...
SOMS is thrilled to have partnered with Splash PR, a boutique communications agency in Cape Town, with clients based all over the world....
Email marketing is a very cost-effective and fairly straightforward solution that gives you the power to reach the right people at the right time, in the place they visit the most every day - their inbox. ...
5 Ways businesses need to prepare and adapt their e-Commerce and SEO strategy to succeed post-COVID-19. Read our marketing tips to improve your website....