02 Jul Top 10 Benefits of Email Marketing
Email marketing is a very cost-effective and fairly straightforward solution that gives you the power to reach the right people at the right time, in the place they visit the most every day – their inbox. Regardless of the size of your business, eMarketing offers unrivaled benefits that other marketing methods just can’t compare to. Read on to discover some of the top benefits of email marketing.
1. Low Costs
While traditional marketing methods like flyers, TV ads and billboards certainly have their place, an email marketing campaign is a fraction of the cost. Mailers typically don’t need a lot of time and overheads to produce – all you really need is a good copywriter and graphic designer. If you use a marketing automation system to send out your campaigns, you can save even more time and money as you don’t have to go through manual processes to create content or spend a lot of time writing code or programming.
2. Reach an Engaged Audience
One of the best things about email marketing, is that it’s one of the only channels where consumers have actually asked to receive communication from a brand. This ensures a much higher conversion rate, because you are now targeting people who are already interested in your brand. Of course, it is possible to send unsolicited email marketing messages by using a purchased database, but this is not recommended as it is likely to annoy consumers, damaging your brand reputation in the process. You’ll always receive the best and strongest results by growing your own database.
Social media is another fantastic platform where consumers have already asked to be kept up to date with information from your brand. However, it has been shown that an email mailing list of 1,000 is more valuable than 10,000 followers on Twitter or Facebook. Email conversion rates are also 3x higher than marketing to prospects and customers using Social Media.
Fact: Marketing emails are 5x more likely to be seen than a message on a social media channel.
3. Targeted and Personalised Messages
To have a successful email marketing campaign, you need to send the right email to the right people, at the right time. You probably already know that you can personalise mailers by including the consumer’s name, but you can also take it to the next level by specifically targeting subscribers who meet certain criteria such as geography or engagement levels.
For example, perhaps you want to send a mailer to returning customers and a different one to one-time customers. Or, if one of your customers recently purchased a pair of rollerskates from your store, you can send them a mailer with products that might be of interest to them such as helmets and knee guards.
Sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are tracking and understanding the past behavior of your customers, as then segmenting data and campaigns to ensure that they’re sending the most relevant message to their subscribers.
Fact: Emails with personalised subject lines generate 50% higher open rates. Marketers who segment their campaigns see as much as 760% increase in revenue.
4. Drives Revenue and ROI
Sure, there’s brand awareness, loyalty and engagement, but at the end of the day most clients want to see the tangible results and ROI value of their marketing campaigns. The good news is that email marketing is one of the channels that drive the best sales and return on investment for businesses. To measure this, you would take into account email clicks, website visits and conversions. This will also help understand where and where you can optimise your campaigns.
Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers. eMarketing is also a great channel to take advantage of impulse buying, if you have a tempting call to action, and a link straight to check-out.
Fact: The average ROI for email marketing is 3,800%. Marketers who use segmented campaigns note as much as a 760% increase in revenue.
5. Easy to get Started
Some of the most effective email marketing campaigns use simple, plain templates, which suggest that it’s the content of an email that’s most important. It’s also fairly easy to spruce up an email with some great looking templates, videos and images to make it more visually appealing. You don’t need a huge team or deep technical know-how to put a basic emailer together, as long as your content is well thought out and targeting the right people, you’re on the road to a successful marketing campaign.
Fact: Mobile consumers will usually not read messages with big images.
6. Easy to Measure
Unlike other traditional marketing methods like billboards, it’s very easy to see what worked and what didn’t, with an email marketing campaign. Most email marketing software allows you to track important information such as open, click-through, and conversion rates. Analysing your campaigns and seeing where you can improve, can be done quickly and immediately and with little effort.
Fact: Emails sent on Tuesdays get the highest open rates of 18.3%. Per a MailChimp study conducted in October 2019 of their customers around the world, the average open rate for emails is 21.33%.
7. Easy to Share
Email campaigns are easy to share, where subscribers can forward great offers and deals to their friends quickly with just a click of a button. Including a button “share with a friend” is an effective way to have your consumers increase your brand awareness.
8. Generate Traffic to Your Site
Email marketing is an ideal way to engage our audience, send traffic to your site and improve your SEO. Include a strong call to action for users to click through to your website, to read more information about your company’s latest news, products and services.
Fact: Over 50% of all emails opened on a mobile device first. It’s imperative to ensure your website is mobile-friendly, as most people will visit your site via their phones.
9. Reach People at the Right Time
People tend to check their emails all the time, and on multiple devices, improving the success of your campaign. This helps to keep your brand top of mind, and allowing you to reach your customers at the right time.
Fact: Most people will check their email about 15 times a day.
10. Instant Impact
Emails are instant, which means your results are too. A flash sale (one that lasts for a short, limited time only) creates a sense of urgency for customers to take action. You’re also able to measure exactly who purchases as a result of your email campaign.
Fact: There were an estimated 3.9 billion mail users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023.
Now that you can see the tremendous impact that email marketing can have on your business, there should be nothing stopping you from rolling a campaign out in no time! Need a little help? Give us a call anytime, we’d love to help grow your business through the amazing benefits of eMarketing.